R O Y A . H O J A T I

WHO'S GOT 

THE FLARE?

— PUMA FOOTBALL

ULTRA 1.3 Flare Pack


— ROLE

CMF Direction


— DATE

20/01/2022

The flare here relates to the flares set off by fans, and the kaleidoscope of colors that they can create, drawing inspiration from the most passionate matchday atmospheres in world football.


The Ultra 1.4 we get an inversion of the colour scheme used on the Future Z, so the slightly more vibrant “Festival Fuchsia” becomes the base colour, while the “Neon Citrus” continues to play supporting role on the branding and Ultra wording. The “Parisian Night” then finishes the look, accenting the collar and heel. 

COLOR + MATERIALS

— PUMA FOOTBALL

FUTURE Flare Pack


— ROLE

CMF Direction


— DATE

20/01/2022


For the Future Z 1.2, that’s a “Parisian Night/Neon Citrus/Festival Fuchsia” colourway that sees the “Parisian Night” as the base, with the hits of “Neon Citrus” flashing through the PUMA branding and Future wording that works its way down the instep so prominently. The “Festival Fuchsia” then finishes the look through appearances on the soleplate and through the heel graphic.