R O Y A . H O J A T I

ULTRA

PUMA FOOTBALL 2021

— PUMA FOOTBALL

AW21 ULTRA 1.3


— ROLE

CMF Design


— DATE

RELEASED

15/07/2021

“Launching the new era of faster football” 

Puma Ultra 1.3 2021 ⚽️ PUMA Group


Joining Puma Teamsport at the beginning of 2020, the Puma Ultra 1.3 was one of the first projects that I was apart of. Its great to see the teams hard work finally come to light, they have done an absolutely stellar job! 🔥 


This is an exciting time for Puma Teamsport, we can't wait to share with you what's coming down the pipeline.


Color + Material Exploration

Color and material direction for our inline range of AW21. To be the lightest boot in the market the material has to be a single layer that still has inherent strength within in order for the footballer to be able to make sharp cut moves across the field at speed. The idea of looking into performance yarns within the material helps us achieve the stability and strength we need. Our woven material was developed with Chamatex in France, where they are capable of realizing this goal and enabled the team to weave in Carbon yarns into the upper for support. Another key aspect for creating the perception of lightweight is to use a transparency effect in the quarters, here we used polyester mono yarns to create that window of transparency. Backed with a microfiber cage for support the Ultra 1.3 was featured in Sunglow Red for that Speed consumer and a Matt Black that more toned down athlete.



Women’s Specific Fit

WOMENS SPECIFIC

Lightest in-market boot has been engineered specifically for the female foot,

giving you unparalleled pace and power on the ball.


The technical matryxevo fabric is constructed from reactive carbon yarn and

features a microfibre, windowed speedcage for maximum support but minimum

load during acceleration. The multidirectional studded outsole is lightweight with

a sturdy spine and, supported by the GripControl Pro skin, boosts traction

to give total control when it really counts.