R O Y A . H O J A T I

REEBOK CMF DESIGN


DESIGN APPRENTICESHIP PROGRAM 2015/16

MUTED

PRIMARIES


CMF: Using heavy auburn, deep mauve and navy hues that provide a feeling

of mystery and darkness. Cool whites and soft blue greys help lift

the depth of saturation and bring a calming light to the forfront.


WINTER

WARMS

CMF: Whites and Rose gold metallics bring a sense of calm and luxury,

paired with dusky blues and greys for a warm winter feel.

COLOR

SHIFT


CMF: Chormatic surfaces change hue as light sifts through the materials.

Use on elements of opulence and iridescent finishes, polymer opal materials that

change color when stretched for all over surface finish, can be combind with graphics

for graphic reveals.