R O Y A . H O J A T I

REIMAGINE

AESTHETICS

* REIMAGINE WHAT ALREAY EXSITS

* LIQUIDSOLE

* CMF DESIGN / ART

— PROJECT NAME

REIMAGINE AESTHTICS


— ROLE

CMF DESIGN

HANDMADE

ART


— DATE

01/10/2019

A reimagined design, breathing new life into what was once cherished and transforming it into something to be admired anew. Each piece is meticulously handmade in our Boston studio over the course of several weeks, using an intricate process that involves paints, resins, silicone, and pigment color-shift powders.


I strive to create works that break away from the ordinary—pieces that captivate attention and spark curiosity.


What is that? Do I love it… or do I hate it? Either way, it leaves an impression and keeps people thinking.

Reimagined – Reebok Royal Bridge – Acquired in Hongkong, a product that brought joy and excitement. In a time of up-cycling, when old things need to go, the challenge is to reimagine the products existence, to keep the products joy and life but in an artistic form. Try to reimagine the aesthetics for an out of this world design, bring new life into form.

Dyed upper to black (originally white) plus made chrome shift tooling

Chrome shift tooling with powder pigments

Experimenting with silicone

Experimenting with silicone color

Chrome powder pigments for soles

Final resin and silicone mix

Final look

Drip

Final shoot