— PROJECT NAME

Puma | Showtime

WORLD CUP 2026

— ROLE

Color Direction

Material Direction

— FRANCHISES

ULTRA

FUTURE

KING

As Lead Color & Material Designer for PUMA Football, I was responsible for shaping the colour and material direction of the SHOWTIME pack for the 2026 FIFA World Cup.

Inspired by PUMA’s iconic Tricks legacy, the collection reimagines tournament energy through engineered gradients, expressive colour transitions and innovative material executions. Working closely with design, development and suppliers, I led the CMF strategy from concept through to final production, creating a boot designed to amplify speed, visibility and performance on football’s biggest stage.