R O Y A . H O J A T I


Spring Summer 2023

COLOR DIRECTION


— PROJECT NAME

2023 FOOTBALL QUARTERLY DROPS


— ROLE

Color Direction

Branding


— DATE

01/01/2023

Explore the electrifying world of Puma Football SS23 Color Stories.


Q1: Digital Futures, where vibrant hues like Electro Green and Fizzy Light dominate the scene. In this project, we dive into the the brightly digital world and discover the on screen colors come to life bringing vibrancy to the field.


Q2's Supercharged: Bluemazing to Shocking Orange, uncovers the fusion of creativity and innovation driving this captivating collection. Short, snappy, and packed with excitement – just like the game itself.

RESEARCH: COLOR WORKBOOK

DIGITAL FUTURES

FUTURE AESTHETIC, ARTIFICIAL BRIGHTS

SUPERCHARGED

ATHLETIC SUPERHERO, HIGH COLLISION BRIGHTS