— PROJECT NAME
2023 Football Quarterly Drops
— ROLE
Color Direction & CMF Strategy
— DATE
01/01/2023
This seasonal framework established two distinct chromatic directions across performance franchises. Each quarter was defined through controlled saturation shifts, contrast hierarchy, and finish articulation to ensure visual impact while maintaining structural clarity across silhouettes.
RESEARCH: COLOR WORKBOOK
Q1 DIGITAL FUTURES
FUTURE AESTHETIC, ARTIFICIAL BRIGHS
Digital Futures, A study in artificial brights and hyper-clean greens.
High-luminance tones such as Electro Green and Fizzy Light were used as primary identifiers, supported by softened gradients and translucent overlays to create depth without overwhelming form.
Intent:
Light-reactive brightness with controlled fade transitions.
SUPERCHARGED
ATHLETIC SUPERHERO, HIGH COLLISION BRIGHTS
Q2's Supercharged: A high-contrast exploration of deep cobalt foundations paired with collision orange accents. Saturation hierarchy was carefully structured: stable base tones anchor the form, while high-chroma secondaries inject directional energy.
Finish contrast — matte substrates with gloss-pigmented highlights — enhanced dimensionality and performance articulation zones.
Intent:
Engineered visual acceleration through saturation and contrast control.
