— PROJECT NAME

'TRANSFORM

WOLRD CUP 2022

PERSONAL PROJECT

— ROLE

CMF DESGIN

— DATE

10/10/2019

This was a concept for the Qatar World Cup 2022 for Puma Football. The concept researches through the history and culture of Qatar and how architecture of the city and the stadiums hold many technical functions that can inspire the generations of new material ideas and evolve the performance of products from a more technical viewpoint.

Transform - is a concept the defines the way the world is currently changing. Qatar is one of the first to host a World Cup in a climate that has temperature reaching up to 58 centigrade if not hotter in summer. Thats a major change in the game already and civilizations will only continue transform further in the future. How can we evolve material technologies to mimc specific cooling mechanisms of the stadium? How can design materials that provide towards a more sustainable future?